Education is no more limited to the physical bounds of the classroom there are numerous online educational courses to learn from.

Businesses, governmental institutions, HCPs (Health Care Providers), and financial as well as academic institutions, are all leveraging the power of Big Data to enhance business prospects along with improved customer experience.

So we know for sure that Big Data has penetrated almost every industry today and is a dominant driving force behind the success of enterprises and organizations across the globe.

But, at this point, it is important to know what is big data Lets talk about big data, characteristics of big data, types of big data and a lot more.

However, there are certain basic tenets of Big Data that will make it even simpler to answer what is Big Data.

It refers to highly organized information that can be readily and seamlessly stored and accessed from a database by simple search engine algorithms.

For instance, the employee table in a company database will be structured as the employee details, their job positions, their salaries, etc., will be present in an organized manner.

This makes it very difficult and time-consuming to process and analyze unstructured data.

Structured and unstructured are two important types of big data.

Semi-structured data pertains to the data containing both the formats mentioned above, that is, structured and unstructured data.

To be precise, it refers to the data that although has not been classified under a particular repository (database), yet contains vital information or tags that segregate individual elements within the data.

While in the past, data could only be collected from spreadsheets and databases, today data comes in an array of forms such as emails, PDFs, photos, videos, audios, SM posts, and so much more.

Variety is one of the important characteristics of big data.

In a broader prospect, it comprises the rate of change, linking of incoming data sets at varying speeds, and activity bursts.

We already know that Big Data indicates huge volumes of data that is being generated on a daily basis from various sources like social media platforms, business processes, machines, networks, human interactions, etc.

Big Data analytics tools can predict outcomes accurately, thereby, allowing businesses and organizations to make better decisions, while simultaneously optimizing their operational efficiencies and reducing risks.

Big Data provides insights into the customer pain points and allows companies to improve upon their products and services.

Almost 43 of companies lack the necessary tools to filter out irrelevant data, which eventually costs them millions of dollars to hash out useful data from the bulk.

Big Data tools can help reduce this, saving you both time and money.

Businesses are using Big Data analytics tools to understand how well their productsservices are doing in the market and how the customers are responding to them.

Thus, the can understand better where to invest their time and money.

You can screen the market to know what kind of promotions and offers your rivals are providing, and then you can come up with better offers for your customers.

With the help of predictive analytics, medical professionals and HCPs are now able to provide personalized healthcare services to individual patients.

Apart from that, fitness wearables, telemedicine, remote monitoring all powered by Big Data and AI are helping change lives for the better.

Big Data For Beginners Pdf